In a game of tennis, it is said that 75% of the entire game is dependent on how well the player serves. The remaining 25% percent comes from strokes to volleys to drop shots. However, that does not mean the player should only perfect his / her serves and ignore the remaining skills required to win the match. Similarly, the same concept should be applied when SEO is involved. SEO does not put up a brick wall at just keywords. Like tennis, there are other factors that have to be inserted in to the equation that will help you in gaining the upper hands from your competition. Without further ado, here are four SEO tips that you can use to your advantage.
1: Quality will always be the king
No matter what happens, one immutable rule in the world of SEO is that content will always be king. Speaking of king, who (or what) will be the queen? We are glad you asked that. The answer is ‘keywords’. However, before we get hopelessly entwined on this perpetual struggle on keywords and quality articles, let us make one thing very clear to you; a 500 word post with quality information will always be valuable than a 2000 regular word post. This will result in the post reaching a higher search engine ranking. Keep all your posts free from grammatical errors, along with a potent combination of pictures, graphics and information, you have got yourself en embellished article.
2: Please stop using boring headlines
Ever watched the morning and / or evening news? Do you notice the scrolling marquee at the bottom of the news feed that is updating news every second? Do you notice that? Do you also notice the enticing effect those news updates have on the people watching the news? If yes, then that is exactly how your heading should start. It should be short, it should be sweet but most importantly, it should attract your audience. Your article may be refined with the highest quality an article may be written in, but if the title does not have that magnetizing effect on the readers, then all your effort would have been for nothing. Remember one important rule:
Make your title attractive for both the search engines and the audience. If you learn to master that, then you have snared the people who will become zealous followers of your articles. Don’t focus on just stuffing keywords in your title just so the search engine can pick it up in their algorithms. Instead, follow this saying that we used to forward as text messages to our friends and colleagues.
‘’A speech should be just like a woman’s skirt; long enough to cover the subject and short enough to create interest’’
*Remember to replace the word ‘speech’ with ‘title’*
3: Remember to build links
There are several ways to start building links. Out of the myriad of ways, here are the safest and the most effective ways of link building:
- One way of increasing the amount of traffic is to engage directly with the owner of a blog. Several blog owners can be found on social networking websites and although contacting them might not be an ordeal, taking their approval on link building will be, especially if you write words that will make you sound like a spammer. What you need to do is to formulate words that will make him / her agree to link exchanges. In this way, both of you can increase your traffic and backlinks as well.
- Guest posting. You might think that guest posting is dead, but it is alive and kicking. Guest posting is another great way to start building links as well as the notoriety of your blog or website. Contact the owner of the blog as request him that you want to write a guest post on his / her blog (majority of the times, he / she will say yes if the topic you are about to write on is congruent to their blog’s niche). However, another heads up coming your way is that you shouldn’t sound like a spammer.
- Broken Links is the third, final and another effective way of link building. For those of you who don’t know what a broken link is, we are here to help you out with that. If you come across a blog that possesses a broken link and if your blog also happens to be the covering the same topic as the particular one that you managed to stumble upon, then here is what you do. Contact the owner of the blog and ask him / her to link to your post instead of that broken link. Ask politely, don’t sound like a spammer and we are sure that he will accept your request in no time. In unique cases, he / she will reject your proposal, but there are plenty of fishes swimming in the sea right?
4: Keeping your eyes locked on to regular SEO updates
You might be ranking high in your search engines but don’t let this temporary moment of success cloud your judgment when the foreseeable future is concerned. Always remember, the terrain of Google’s search engine is always changing and if you do not watch your footing, then you and your blog will take a pretty nasty slip in the rankings. Which is why, you should always observe these SEO updates with a vigilant eye.
That pretty much wraps up the SEO tips right? So here is our break down of the list so far:
- Come up with unique and quality content
- Don’t just focus on keywords
- Build links the *halal* way (thank you Yousef Erakat)
- Come up with exciting headlines
- Always keep your eye out for SEO updates
- Keep smiling while you
If you have any other questions regarding any other SEO tip that you may feel that we left out, please contribute it in the comment banks below. Happy blogging
